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5/14/2013
Wilcox Fresh and Little Potato Company have recently entered into an agreement to increase sales in the U.S. and Canada. Because of this agreement, a larger Jazz production area was needed to provide for Food Safety compliance and increase production capabilities. ...
3/25/2013
Food Safety has been a thriving component of the Wilcox Experience that predates our state-of-the-art facility built in 1990. Floyd Wilcox, grandfather of the owners, understood that quality and reliability of the produce he offered also meant safe potatoes for a returning customer.
In continuation of this legacy of food safety, we are proud to announce the results of this year's Primus Food Sa...
2/6/2013
This product may seem familiar. I reviewed the original version of Potato Jazz in August 2008. Since then, Wilcox Fresh and The Little Potato Co. embarked on a remix, including smaller potatoes and a new lineup of spices....
12/17/2012
In an effort to ensure our customers have access to the freshest produce this holiday season, Wilcox Fresh is operating by the following schedule....
12/14/2012
Check out the latest at Wilcox Fresh! Between Potato Jazz and our new website, this issue of What's Fresh @ Wilcox is one you don't want to miss!...
12/11/2012
Wilcox fresh and The Little Potato Company are bringing consumers their innovative new item, Potato Jazz. ...
10/31/2012
A new study concludes that consumers have a much better chance to reduce their risk of cancer by eating one more serving fruit and vegetables a day than worrying about cancer risks from pesticide residues on produce....
10/27/2012
EAGLE, Idaho -- The giant Idaho potato is wrapping up its seven-month journey around the country by basking in a Los Angeles area media blitz, and industry officials are already planning next year's tour.
The $750,000 campaign featuring the world's largest spud has generated hundreds of millions of media impressions, according to representatives of the Idaho Potato Commission, which created the c...
10/26/2012
Despite a 30-year career in the food industry, Jim Richter is more interested in looking forward to the future than looking back into his past.
As executive vice president of sales and marketing for Wilcox Fresh, Rexburg, Idaho, 53-year-old Richter is thankful for his many opportunities and enthusiastic about relating some proud moments....
10/4/2012
SUN VALLEY, Idaho -- The Idaho Potato Commission announced several changes to its staff and board during its annual industry breakfast, hosted Aug. 30 during the annual Idaho Grower Shippers Association convention....
9/19/2012
Opinions vary on the size of the Idaho potato crop this year, and certainly yields will vary from one producer to another and one farm to another. But Wilcox Fresh, exclusive marketing company for Floyd Wilcox & Sons Inc., anticipates a "very large" crop of Idaho russet potatoes for the 2012 harvest, according to Jim Richter, executive vice president of sales and marketing....
8/15/2012
CHICAGO - Feeding consumer demand for local food is a long-term commitment, according to panelists at the Midwest Produce Conference & Expo.
"It is more than a trend," said Jim Richter, executive vice president of sales and marketing for Wilcox Fresh, Rexburg, Idaho. "It is a bigger part of produce sales week-in and week-out."...
7/23/2012
MONTEREY, Calif. - Wilcox Fresh, Rexburg, Idaho, is expanding beyond its potato and onion expertise into tropical fruits.
Its new line, called Mexico Direct Tropicals, comes from a partnership with Mexico?s Proveedora de Frutas Cavi SA de CV, known for its Cavi label....
3/22/2012
DENVER (March 22, 2012)?Lynn Wilcox of Rexburg, ID, was seated as a Board Member on the United States Potato Board (USPB) at the organization?s 40th Annual Meeting, March 15-16, in Colorado Springs, CO. He was named to serve on the Board by Agriculture Secretary Tom Vilsack on February 6, 2012, for a three-year term ending February 28, 2015. New Board Members serving on the USPB in their first thr...
3/7/2012
WASHINGTON, D.C. ? Eighteen potato growers and industry representatives from across the country joined together to form the 2012 class of the Potato Industry Leadership Institute (PILI), an annual program designed to identify, develop and cultivate new leaders within the potato industry. From February 23 through March 1, participants sharpened their skills in the areas of leadership development, p...
3/3/2012
After back-to-back years of declining sales in 2008 and 2009, the National Restaurant Association predicts a third straight year of gains in 2012.
Specifically, the NRA said Feb. 1 that it expects the U.S. foodservice industry to produce $631.8 billion this year, a 3.5% increase from 2011.
The NRA's monthly Restaurant Performance Index, which tracks the industry's outlook, in December reach...
3/2/2012
The Idaho Falls-based Idaho Grower Shippers Association will have its spring meeting March 22 in Idaho Falls.
President Travis Blacker said speakers include Dennis Milne, director of business relations for the American Heart Association; Pat Linden, business manager for food and refrigerated products for Union Pacific; and Luke Gowdy, operations manager for C.H. Robinson Worldwide Inc....
3/1/2012
Every year, Don Ladhoff meets with many of the nation's largest retailers to talk about potatoes. The message he's hearing from some of those big chains is that they're ready-eager, even-to try something new.
Ladhoff, retail program consultant for the Denver-based U.S. Potato Board, recently had one such meeting with representatives from Wal-Mart and Sam's Club.
"They pleaded with me to take...
2/15/2012
On Monday, February 6, 2012, United States Secretary of Agriculture Thomas J. Vilsack appointed/reappointed 32 grower members to serve on the United States Potato Board (USPB) for three-year terms beginning March 1, 2012, and ending February 28, 2015. One importer member was appointed for a one-year term beginning March 1, 2012 and ending February 28, 2013....
2/3/2012
A produce conference and expo sponsored by The Packer has announced its steering committee.
Eight industry members have been named to the committee, which will aid The Packer in organizing its first annual Midwest Produce Conference & Expo, set for Aug. 13-15 in Chicago....
11/4/2011
Despite weather-caused delays during the planting and harvesting seasons over most of the country's potato acreage, the national supply should be generous for the 2011-12 season....
11/4/2011
For many U.S. potato and onion shippers, international business doesn't leave the continent. Trade relations have been opening up in recent years, though, providing the opportunity for export across seas....
11/4/2011
Fresh-cut and value-added potatoes and onions are thought to be the future of the industry by some, but seem to be struggling in a weak economy.
Marketers of each look to lines of value-added products, as well as organics, to target a premium margin and offer something for consumers who crave convenience....
11/1/2011
As the produce industry gathered in Atlanta to show off its wares, the underlying theme across the PMA show floor was altruism. Many exhibitors geared their booths toward helping children eat better and the fight against childhood obesity....
11/1/2011
At the Wilcox Fresh booth, in partnership with the PMA Foundation for Industry Talent, for a $2 donation, visitors had the opportunity to support the produce industry while enjoying Chef Dave Sherman...
10/19/2011
The new chairman of the board of the Produce Marketing Associations Foundation for Industry Talent is John Anderson, chairman, president and chief executive officer of The Oppenheimer Group of British Columbia.
PMA officials announced Anderson and other Foundation officers and board members during the Fresh Summit International Convention and Exposition in Atlanta....
10/19/2011
The Produce Marketing Association (PMA) Foundation for Industry Talent honored winners of its third-annual 5K Race for Talent held on Oct. 14, at the Centennial Olympic Park in conjunction with PMAs Fresh Summit International Convention & Exposition in Atlanta....
10/18/2011
Weary workers rise at dawn here in the heart of Idaho potato country, eager for another day outside. They're convicts, deployed by Idaho's Department of Correction to pick, sort and pack potatoes during harvest season....
9/12/2011
Jim Richter, Executive Vice President of sales and management at Wilcox Fresh, joins us to talk about the current events taking place within the company. Wilcox Fresh is a grower-shipper farming out of Rexburg, Idaho. The company is excited to work to grow top line sales and improve performance metrics in order to assist their customers in taking their businesses from good to great....
8/11/2011
"Lynn Wilcox, President of Wilcox Fresh, stated, Idaho weather has been generally favorable for potato growth, although the crop is probably two weeks late from where wed like to be, but, generally weather conditions have been very good for the last five weeks. We had good supply. We will finish the old crop either Friday of this week or Monday of next week; we will start new crop on Wednesday of ...
7/20/2011
Wilcox Fresh will be at PMA'S Foodservice Conference & Expo in Montery, CA from July 29th through the 31st. Some of their team, including Lynn Wilcox, Jim Richter, Derek Peterson and Nicole Rumsey will be at booth 126....
5/19/2011
It may not be a tsunami, but a wave of potato popularity seems to be swelling.
A stamp of approval from the American Heart Association should help secure fresh spuds a place in the diets of Americans seeking healthy options, according to officials from the Idaho Potato Commission.
The commission announced this month that the American Heart Association certified fresh Idaho potatoes to carry ...
3/1/2011
"The Idaho brand is very well recognized around the world," says Lynn Wilcox, president of the company founded by his grandfather, father and uncles in 1948 in a 7,000-square-foot structure that they built by hand. "Idaho potatoes have very good name recognition in the areas we ship to. In fact, the first time we made a trip to Singapore, they had potatoes in a retail grocery store that were label...
2/23/2011
Wilcox Fresh, the Rexford, Idaho-based grower/shipper of potatoes, onions and sweet potatoes, has been keeping busy. The family owned farm is introducing a 1-pound tray of specialty gourmet-size red, yellow and fingerling potatoes at Southern Exposure....
2/22/2011
When the Potato Jazz product from Rexford, Idaho-based Wilcox Fresh
showed up on the Lifetime show The Balancing Act, the company also began
marketing to customers through Facebook. "By going national and appealing to the two million women who watch the show on a daily basis, we recognized
the need to ramp up what we do online," says executive vice president
of sales and marketing Jim Richter....
1/3/2011
At one time, the typical potato purchaser was a woman cooking for her family. Over the past several years, younger men and women living in one- or two-person households have joined her at the potato bin in search of the perfect spud.
To capture the attention of these new potato shoppers, retailers and growers are working together to offer creative promotions and provide shoppers with meal ideas...
12/20/2010
At Wilcox Fresh, there is a concerted effort to deliver the best value to the consumer, according to Lynn Wilcox, President of the Rexburg, ID-based potato shipper....
12/16/2010 12:16:08 PM
Dave Sherman and Jim Richter from Idaho's Wilcox Fresh whipped up three savory potato side dishes in a matter of minutes using their company's signature value-added Potato Jazz line, which offers consumers a number of different convenient potato varieties, including Gourmet Fingerlings, Idaho Baby Russets, and a Baby Medley of Red and Yellow Potatoes....
12/14/2010
Grower-shipper Wilcox Fresh of Rexburg, Idaho, is excited about its first foray into direct consumer marketing....
12/13/2010 10:35:29 AM
Wilcox Fresh was spotlighted in the recent Produce News (issue 37) in an interview by Rand Green...
11/30/2010
Following six years of unprecedented growth of Idaho? potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia. The main objective of the IPC?s expanded International Division will be to mine opportunities in foreign markets and provide a...
11/19/2010 8:36:39 AM
Art Rodriguez and Lynn Wilcox from Wilcox Fresh were at the Antad 2010 trade show in Mexico....
11/19/2010 8:01:01 AM
Lynn Wilcox, 53, has been around potatoes most of his life, and perhaps that lifelong tie to the industry has shaped his leadership philosophy as much as anything. ...
11/15/2010 9:15:32 AM
O2 Media's Hit Show 'The Balancing Act' Welcomes Wilcox Fresh, Makers of Potato Jazz to the Show. With Potato Jazz you can create a delicious, healthy meal in no time. The Balancing Act is a great opportunity to show viewers how to jazz up their familys meals without all the work......
3/31/2010 10:33:11 AM
Jim Richter, our VP of Sales and Marketing, gives the feel of the 2010 Sweet Potato market....
3/29/2010 3:34:05 PM
Take advantage of this super bin promotion from the Idaho Potato Commision. Hurry soon, it ends on April 30th, 2010....
3/29/2010 1:35:11 PM
You can find the American Heart Association logo on Wilcox Fresh products. We want our customers to live healthier and potatoes are one of the best foods for a healthy lifestyle....
10/14/2009
In response to demand from its customers, Rexburg, Idaho-based Wilcox Fresh is starting a year-round sweet potato program for the Western U.S., complete with additions to its value-added product line...
10/12/2009
ANAHEIM, Calif. Potato Jazz proved a hit new product for Wilcox Fresh at PMA's Fresh Summit, but it seemed vaguely familiar.
That's because the value-added potato line was launched in test markets with Dierberg's in St. Louis and H.E. Butt in Texas in 2008, but didn't make its debut as a new product for Rexburg, Idaho-based Wilcox because of its affiliation with Bird's Eye Fresh....
10/12/2009
For 61 years, Wilcox Fresh has been a leading grower shipper for quality and service based in Rexburg, Idaho. Along with a national network of co-pack partners, Wilcox offers Idaho and Colorado russet potatoes, colored potatoes, onions, and sweet potatoes for retail, wholesale, and foodservice. ...
10/6/2009 7:42:59 AM
KIDK interview Terry Wilcox on the current frost conditions affecting 2009 spud harvest...
8/27/2009 1:14:26 PM
Weve gone to kind of a composite program between organic and conventional, Wilcox said. Its better quality, better yield, and we use less herbicide, less pesticides and less fertilizer....
8/27/2009
REXBURG, Idaho Consumers wont see Birds Eye Fresh brand products anymore, with the last licensee, Wilcox Marketing Group, dropping the label on potatoes and onions....
8/21/2009
Wilcox is now promoting the Mother Earth Fresh brand to offer a product that is in line with its commitment to sustainable practices...
8/18/2009
MADISON COUNTY - "Mother nature rewrites the rulebooks every year," said Terry Wilcox, the farmer operator for Wilcox Potatoes.
Farmers saw more rain this growing season than most can ever remember. But wet isn't good like you might think....
1/1/2009
From package to plate in just five minutes, see if these value-added spuds from Wilcox Marketing Group, Rexburg, Idaho, pass the test! ...
3/1/2005
AmericInn: Lodge and Suites opened a new franchise in Rexburg, Feb. 10 that includes seven fantasy suites. The hotel is located off the freeway outside of Rexburg.
The seven fantasy suites have a design theme: the Mayan Paradise, Venetian Suite, Kilimanjaro Suite, Caribbean Suite, Planet 10, Chivalrous Knights and Oriental Suite...
11/16/2004
Potato growers across Idaho are assembling themselves together in a movement to increase potato prices in hopes of reversing the current market trend of low prices....
3/12/2004
CHEERS to two Upper Valley families whose gift to the region means preserving portions of the Henry's Fork.
Lynn, Ron and Terry Wilcox of Rexburg entered a conservation easement for their family's 2,037-acre ranch on the west side of Henry's Fork, upstream from Chester Dam. ...
9/3/2002
Idaho may seem dry to college students who have never seen a desert, but in fact, the entire United States is going on its third year of a drought.
This past summer has been one of the worst droughts since the Dust Bowl in the 1930s....
