http://www.wilcoxfresh.com/ Potatoes, Onions, and Categeory Management is our business! en-gb http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Value-added-fresh-cut-organic-diversify-potato-and-onion-indust-133239613.html?ref=613 Fresh-cut and value-added potatoes and onions are thought to be the future of the industry by some, but seem to be struggling in a weak economy. Marketers of each look to lines of value-added products, as well as organics, to target a premium margin and offer something for consumers who crave convenience. http://www.thepacker.com/commodity-vegetables/onions/Onion-volume-looks-steady-133236403.html?ref=403 As fall onion harvest concludes in multiple growing regions, onion shippers hope supplies are just right to firm a weak market. Weather in eastern Idaho was a little milder than the cold setting in on the western side of the state in mid-October, so onions were coming out of the ground more easily than potatoes. http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Bigger-potatoes-may-be-in-short-supply-133236993.html Despite weather-caused delays during the planting and harvesting seasons over most of the country's potato acreage, the national supply should be generous for the 2011-12 season. http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Potatoes-onions-find-new-ways-to-get-on-menus-133237973.html?ref=973 Potatoes and onions stock the pantry of any restaurant operation, but that doesn?t mean that the market isn?t changing. http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/International-markets-open-up-for-US-potatoes-133237808.html?ref=808 For many U.S. potato and onion shippers, international business doesn't leave the continent. Trade relations have been opening up in recent years, though, providing the opportunity for export across seas. http://www.groceryheadquarters.com/articles/2011-11-01/Produce-for-a-greater-good As the produce industry gathered in Atlanta to show off its wares, the underlying theme across the PMA show floor was altruism. Many exhibitors geared their booths toward helping children eat better and the fight against childhood obesity. http://www.thepacker.com/fruit-vegetable-news/PMA-Foundation-officers-announced-131999648.html The new chairman of the board of the Produce Marketing Associations Foundation for Industry Talent is John Anderson, chairman, president and chief executive officer of The Oppenheimer Group of British Columbia. PMA officials announced Anderson and other Foundation officers and board members during the Fresh Summit International Convention and Exposition in Atlanta. http://www.progressivegrocer.com/top-stories/headlines/fresh-food/id33977/fresh-summit-5k-winners-announced/ The Produce Marketing Association (PMA) Foundation for Industry Talent honored winners of its third-annual 5K Race for Talent held on Oct. 14, at the Centennial Olympic Park in conjunction with PMAs Fresh Summit International Convention & Exposition in Atlanta. http://online.wsj.com/article/SB10001424052970204774604576630972860034248.html Weary workers rise at dawn here in the heart of Idaho potato country, eager for another day outside. They're convicts, deployed by Idaho's Department of Correction to pick, sort and pack potatoes during harvest season. http://andnowuknow.com/shop-talk/wilcox-fresh-improving-category-management-potatoes-and-onions Jim Richter, Executive Vice President of sales and management at Wilcox Fresh, joins us to talk about the current events taking place within the company. Wilcox Fresh is a grower-shipper farming out of Rexburg, Idaho. The company is excited to work to grow top line sales and improve performance metrics in order to assist their customers in taking their businesses from good to great. http://andnowuknow.com/the-bloom/potato-update "Lynn Wilcox, President of Wilcox Fresh, stated, Idaho weather has been generally favorable for potato growth, although the crop is probably two weeks late from where wed like to be, but, generally weather conditions have been very good for the last five weeks. We had good supply. We will finish the old crop either Friday of this week or Monday of next week; we will start new crop on Wednesday of next week. Were going too keep very little break in supply. The quality of the old crop that were still running is excellent and were anticipating good quality with the new crop." http://www.wilcoxfresh.com/press/2011/PMA_FS_Invite_2011.asp Wilcox Fresh will be at PMA'S Foodservice Conference & Expo in Montery, CA from July 29th through the 31st. Some of their team, including Lynn Wilcox, Jim Richter, Derek Peterson and Nicole Rumsey will be at booth 126. http://www.thepacker.com/fruit-vegetable-news/Fresh-Idaho-potatoes-earn-heart-check-mark-122236009.html It may not be a tsunami, but a wave of potato popularity seems to be swelling. A stamp of approval from the American Heart Association should help secure fresh spuds a place in the diets of Americans seeking healthy options, according to officials from the Idaho Potato Commission. The commission announced this month that the American Heart Association certified fresh Idaho potatoes to carry the association?s ?heart-check mark.? The certification process took months to complete and included analysis of the levels of saturated fat and cholesterol in Idaho potatoes. According to nutritional information from the Idaho Potato Commission?s website, fresh potatoes have no fat or cholesterol. http://retail.idahopotato.com/downloads/Potato-Retailing-Today-No-3.pdf "The Idaho brand is very well recognized around the world," says Lynn Wilcox, president of the company founded by his grandfather, father and uncles in 1948 in a 7,000-square-foot structure that they built by hand. "Idaho potatoes have very good name recognition in the areas we ship to. In fact, the first time we made a trip to Singapore, they had potatoes in a retail grocery store that were labeled Idaho potatoes... http://www.wilcoxfresh.com/press/articles/grocery_headquarters_jan_2011_southeast.pdf Wilcox Fresh, the Rexford, Idaho-based grower/shipper of potatoes, onions and sweet potatoes, has been keeping busy. The family owned farm is introducing a 1-pound tray of specialty gourmet-size red, yellow and fingerling potatoes at Southern Exposure. http://www.wilcoxfresh.com/press/articles/grocery_headquarters_jan_2011.pdf When the Potato Jazz product from Rexford, Idaho-based Wilcox Fresh showed up on the Lifetime show The Balancing Act, the company also began marketing to customers through Facebook. "By going national and appealing to the two million women who watch the show on a daily basis, we recognized the need to ramp up what we do online," says executive vice president of sales and marketing Jim Richter. http://www.groceryheadquarters.com/articles/2011-01-03/Pass-the-potatoes At one time, the typical potato purchaser was a woman cooking for her family. Over the past several years, younger men and women living in one- or two-person households have joined her at the potato bin in search of the perfect spud. To capture the attention of these new potato shoppers, retailers and growers are working together to offer creative promotions and provide shoppers with meal ideas, whether it is through cross-merchandising displays, in-store demonstrations or online contests. The russet potato isn?t the only one getting the attention; specialty potatoes, such as reds, yellows and fingerlings have found their way to the dinner plate. http://www.wilcoxfresh.com/press/articles/produce_news_12_20_2010.pdf At Wilcox Fresh, there is a concerted effort to deliver the best value to the consumer, according to Lynn Wilcox, President of the Rexburg, ID-based potato shipper. http://www.progressivegrocer.com/top-story-wilcox_jazzes_up_the_balancing_act-31783.html Dave Sherman and Jim Richter from Idaho's Wilcox Fresh whipped up three savory potato side dishes in a matter of minutes using their company's signature value-added Potato Jazz line, which offers consumers a number of different convenient potato varieties, including Gourmet Fingerlings, Idaho Baby Russets, and a Baby Medley of Red and Yellow Potatoes. http://www.wilcoxfresh.com/press/articles/the_packer_12_14_2010.pdf Grower-shipper Wilcox Fresh of Rexburg, Idaho, is excited about its first foray into direct consumer marketing. http://www.wilcoxfresh.com/press/articles/produce_news_11_29_2010.pdf Wilcox Fresh was spotlighted in the recent Produce News (issue 37) in an interview by Rand Green http://www.potatopro.com/Lists/Press%20Releases/Idaho%20Potato%20Commission%2020101130.aspx Following six years of unprecedented growth of Idaho? potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia. The main objective of the IPC?s expanded International Division will be to mine opportunities in foreign markets and provide assistance to Idaho? potato shippers wishing to export fresh potatoes overseas. http://www.wilcoxfresh.com/press_release.asp?show_antad=1 Art Rodriguez and Lynn Wilcox from Wilcox Fresh were at the Antad 2010 trade show in Mexico. http://thepacker.com/Lynn-Wilcox/Packer25.aspx?oid=273591&aid=530&fid=PACKER-25&feedid=257 Lynn Wilcox, 53, has been around potatoes most of his life, and perhaps that lifelong tie to the industry has shaped his leadership philosophy as much as anything. http://www.thebalancingact.com/newsletters/Newsletter_page_2010.php?nid=434&d=2010-03-24 You've had a long day at work, traffic is slow and your stomach is growling... http://www.prlog.org/10964695 O2 Media's Hit Show 'The Balancing Act' Welcomes Wilcox Fresh, Makers of Potato Jazz to the Show. With Potato Jazz you can create a delicious, healthy meal in no time. The Balancing Act is a great opportunity to show viewers how to jazz up their familys meals without all the work... http://www.youtube.com/user/wilcoxfresh Wilcox Fresh and their great videos can now be found on YouTube. They start things off with the tour of 2010 Potato Planting. More videos will be following soon. http://www.wilcoxfresh.com/press/092010.WilcoxFresh.asp The PMA Fresh Summit in Orlando, Florida will be here soon. It is Ocotber 15-18, 2010 at the Orange County Convention Center. Stop by Wilcox Fresh booth #927 to meet some of the team. http://www.producenews.com/StoryNews.cfm?ID=10078 Jim Richter, of Wilcox Fresh, discusses the 2010 Idaho Potato crop. Idaho potato crop returns to normal after record yields in 2009. http://www.rbcs.com/rbm/e%20newsletter/marketupdate032610.htm?pubname=rbcs&sent=3/26/10&hq_e=el&hq_m=664337&hq_l=1&hq_v=94d8ba5b88 Jim Richter, our VP of Sales and Marketing, gives the feel of the 2010 Sweet Potato market. http://www.wilcoxfresh.com/press/IPC_Bin_Promo_April_2010_1.pdf Take advantage of this super bin promotion from the Idaho Potato Commision. Hurry soon, it ends on April 30th, 2010. http://thepacker.com/Companies-debut-new-products-at-Southern-Exposure/Article.aspx?oid=1005419&tid=&fid=PACKER-TOP-STORIES You can find the American Heart Association logo on Wilcox Fresh products. We want our customers to live healthier and potatoes are one of the best foods for a healthy lifestyle. http://thepacker.com/Wilcox-Fresh-adds-California-sweet-potatoes--plans-expansion-to-Jazz-line/Article.aspx?articleid=847766&authorid=351&feedid=221&src=search In response to demand from its customers, Rexburg, Idaho-based Wilcox Fresh is starting a year-round sweet potato program for the Western U.S., complete with additions to its value-added product line http://thepacker.com/Wilcox-Fresh-to-go-national-with-Potato-Jazz/Article.aspx?articleid=846829&authorid=351&feedid=221&src=search ANAHEIM, Calif. Potato Jazz proved a hit new product for Wilcox Fresh at PMA's Fresh Summit, but it seemed vaguely familiar. That's because the value-added potato line was launched in test markets with Dierberg's in St. Louis and H.E. Butt in Texas in 2008, but didn't make its debut as a new product for Rexburg, Idaho-based Wilcox because of its affiliation with Bird's Eye Fresh. http://thepacker.com/Live-From-PMA-s-Fresh-Summit-2009---Wilcox/Default.aspx?articleid=846490&feedid=267&emc=el&m=1822385&l=23&v=50ab60bf04 For 61 years, Wilcox Fresh has been a leading grower shipper for quality and service based in Rexburg, Idaho. Along with a national network of co-pack partners, Wilcox offers Idaho and Colorado russet potatoes, colored potatoes, onions, and sweet potatoes for retail, wholesale, and foodservice. http://www.kidk.com/news/63638762.html KIDK interview Terry Wilcox on the current frost conditions affecting 2009 spud harvest http://thepacker.com/Birds-Eye-Fresh-label-gone--Wilcox-Marketing-Group-launches-new-label/Article.aspx?oid=830923&aid=351&fid=PACKER-RETAIL Weve gone to kind of a composite program between organic and conventional, Wilcox said. Its better quality, better yield, and we use less herbicide, less pesticides and less fertilizer. http://www.producemerchandising.com/WebExclusives/tabid/69/Default.aspx?tid=1&cid=830923 REXBURG, Idaho Consumers wont see Birds Eye Fresh brand products anymore, with the last licensee, Wilcox Marketing Group, dropping the label on potatoes and onions. http://www.producenews.com/StoryNews.cfm?ID=8989 Wilcox is now promoting the Mother Earth Fresh brand to offer a product that is in line with its commitment to sustainable practices http://www.kidk.com/news/local/53601047.html MADISON COUNTY - "Mother nature rewrites the rulebooks every year," said Terry Wilcox, the farmer operator for Wilcox Potatoes. Farmers saw more rain this growing season than most can ever remember. But wet isn't good like you might think. http://thepacker.com/Potato-Jazz/VideoAudio.aspx?articleid=260210&authorid=22&categoryid=122&feedid=268 From package to plate in just five minutes, see if these value-added spuds from Wilcox Marketing Group, Rexburg, Idaho, pass the test! http://www.producenews.com/StoryNews.cfm?ID=6335 Idaho potato production similar to last year with good quality and range of sizes http://www.producenews.com/StoryNews.cfm?ID=5419 Idaho potato acreage is down 10 percent as growers see better prices on early harvest http://www.byui.edu/scroll/archive/20050301/news13.html AmericInn: Lodge and Suites opened a new franchise in Rexburg, Feb. 10 that includes seven fantasy suites. The hotel is located off the freeway outside of Rexburg. The seven fantasy suites have a design theme: the Mayan Paradise, Venetian Suite, Kilimanjaro Suite, Caribbean Suite, Planet 10, Chivalrous Knights and Oriental Suite http://www.byui.edu/scroll/archive/20041116/news2.html Potato growers across Idaho are assembling themselves together in a movement to increase potato prices in hopes of reversing the current market trend of low prices. http://idahoptv.org/idreports/showEditorial.cfm?StoryID=11665 CHEERS to two Upper Valley families whose gift to the region means preserving portions of the Henry's Fork. Lynn, Ron and Terry Wilcox of Rexburg entered a conservation easement for their family's 2,037-acre ranch on the west side of Henry's Fork, upstream from Chester Dam. http://www.byui.edu/scroll/archive/090302/15.html Idaho may seem dry to college students who have never seen a desert, but in fact, the entire United States is going on its third year of a drought. This past summer has been one of the worst droughts since the Dust Bowl in the 1930s.